During periods of an over-abundance of houses on the market, like
we are currently experiencing, homeowners and Realtors alike are faced
with deciding how to differentiate their houses or listings from all
of the others.
When a Realtor takes a new listing and sometimes even
before, the Realtor is deciding how best to advise their clients
to ready their houses
compete. This might include painting the interior and exterior,
cleaning or replacing carpet and a myriad of other things.
When a homebuilder markets a new subdivision, thousands of dollars
are spend on furnishing their models to make them warm and comfortable
and able to compete with other new homes and re-sales alike.
How can you effectively market a vacant listing?
It should not come as a surprise that when Realtors and homeowners
are faced with marketing vacant houses, creative and innovative concepts
must be developed to make these houses able to compete in a crowded
marketplace. To effectively market a vacant house a number of problems
must be over come. more