The problems associated with selling vacant houses are as follows:
• Vacant
houses may signal the prospective buyer that the homeowner is desperate
to sell and therefore below market offers may be made.
"I had a listing that had been on the market for over a year vacant with
everyone thinking it needed too much updating. Once we moved in a
Home manager we got two full price offers in less than 3 weeks.
It really works” Sue Long, with Keller Williams Realty
• Vacant houses can have an inherent security risk, as there is generally
no one there to protect the property from vandalism, fire,
etc.
• Vacant
houses can smell musty over time, causing prospective buyers to develop concerns
of mold etc.
• Vacant
houses always seem to have an abundance of insects that live and die
throughout the property.
• Vacant
houses magnify normal problems with a house such as paint color,
room size or shape and carpet quality or condition as there is
nothing else to focus upon during the showing process.
“We listed a large vacant house that needed some warmth. With all the tile
and wood floors, it just didn’t show well. Wonderful Home managers moved
in and we got it “Sold” in no time.”
Gloria Mechaley, with ReMax The Woodlands and Spring
• Vacant
houses can quickly turn small problems into large problems. For example
a small unattended water leak can over time cause significant,
costly damage to a property.
• Vacant houses can
experience much higher insurance rates, with many insurance companies
refusing to cover claims on property that has
been sitting vacant for sixty days or more. ”When I was
asked to list a $500,000 home, my homeowners had moved to another
state
leaving only a few pieces of old furniture in the home to make it
look occupied,
to keep their insurance rates from escalating. We had them move out
these
things and then moved in Home managers to give it a fresh new look.
What a difference, and now we are hoping for a quick sale, as has
happened in the past.”
Sandi LaPlant, with Keller Williams Realty
• Vacant houses
will still have “holding costs” such
as yard and pool maintenance, utility costs for electric, gas and water
bills causing significant due stress on a homeowner.
“
We moved a Home manager into a home that has been on the market for more
than a year. The homeowner has moved on and is being helped by the Home
manager with the holding costs. Now it shows like a “model” in
time for the busy market”
Darlene Bonniwell, with The Prudential Gary Greene
Buying a new house is an emotional issue. Showing a vacant house can
be over whelming to some Buyers as they can have a difficult time visualizing
their furniture in such a vast, vacant expanse.
Enter the Home Manager. What is a home manager? A Home Manager is an individual or family that,
at no cost to the homeowner or the listing Agent, moves into a vacant
property for sale with the specific intent to maintain the property as
a model home thereby enhancing the possibility that the property will
be sold quicker and at a higher price.
The profile of a Home Manager • A
person or persons that do not smoke and has no pets.
• A person or persons who has great furnishings and a flair for decorating.
• A person or persons who will keep the home in “show to
sell” condition
• A person or persons who has good credit
• A person or persons who will be willing to show the property at a moments
notice
• A person or persons who will pay all of the utilities, yard maintenance,
pool care and will maintain the property as if it was theirs.
• A person or persons who will have an insurance policy for $300,000 liability
and insurance on their own contents.
• A person or persons who have recently moved into the area and want to
live in a neighborhood before buying. They can be persons
who are building a house and waiting on its completion.
Home managers are screened by the Home Management company therefore
placing only qualified, credit worthy individuals into a vacant property. A home manager will move into a vacant property to maintain the property
on a day to day basis. They will honor all showings of the property, leaving
the home during each scheduled showing. When the property gets a contact
on it the home manager will continue living at the property until closing.
Upon leaving, the property will be clean and turned over to the new owner.
The home manger must have at least fourteen days prior notice before being
required to vacate the property. In
summary, statistics will support that houses occupied by a good
home manger will sell faster and for more money than a vacant listing.
Home
management is a “win-win” situation for all concerned. For
no cost to the homeowner or the Realtor a vacant property can be managed
and shown as a model home!
Lasting Impressions Home Management by connie parsons Connie is not new to the Home Management business. She has been working
in the Houston market for over 11 years, helping Real Estate agents across
the city market their listings.
After starting her own company, she has become very active in Real
Estate networking and is now serving on the governing board of the
Houston Chapter of the Women’s Council Of Realtors as well as
being active in others around the city. Lasting Impressions was thought
enough of to be asked to write an article for the May 2005 issue of
Real Estate Executive Magazine. This publication is distributed to
the top producing Real Estate Agents in the greater Houston area.
12 years experience
Serve on the governing
boards of both the Houston and Montgomery County Chapters of the
Women’s council
Be sure to contact her
with any of your marketing needs.
As seen in Real Estate Executive July 2005
USING A HOME MANAGEMENT COMPANY FOR YOUR VACANT LISTING
The marketing of a vacant listing can and will often be a challenge.
The owner has left the marketing problems to the listing agent
to deal with. The owner can find himself making two mortgage payments
as well as faced with the prospect of maintaining two separate
houses. Added to the financial burdens there are the insurance
issues. This pressure can be easily transmitted from the homeowner
to the listing agent through unreasonable expectations resulting
in considerable chaos and many headaches for the listing agent.
With all of the wonderful
decorated new homes and beautifully staged used homes that are
constantly appearing on the market the pressure
continues to grow on the homeowner and the listing to do something
creative to get the vacant listing sold quickly. This pressure can
often be alleviated through the use of a home manager. When a family
walks in to view a possible “new home” they have to
be able to picture themselves living and having fun on a day to
day basis in this property. When a house is stripped of all of its
personality it looses its “life” therefore placing it
on the bottom of the list for most buyers. The house has now lost
the appeal to buyers looking for their comfort zone in a new community
and sometimes a new city.
Allowing the placement
of a home manager into vacant listings is an often-misunderstood
concept that has been around Houston for
quite a number of years. Having a home manager in your vacant listing
can be a rewarding experience for all and often times result in
getting the vacant listing sold faster with far fewer headaches
for the listing agent. A reputable company can place a home manager
into a vacant listing and almost immediately replace the “life” into
that home. However, having a disreputable home manager move into
one of your vacant listings can be a nightmare.
When faced with the need to utilize the home management concept
one should start by utilizing a home management company that has
a track record is familiar with the area and the market and who
places only qualified, experienced home managers. This home management
company should be a reputable, insured company.
Before enlisting the
services of a home management company, check out the company and
ask for references. Make sure that the company
is experienced and insured. Make sure that the home manager nominated
by the company is the right fit for the property in consideration
and that the home managers furnishings will enhance the appearance
of the property rather than just “fill the void spaces” of
the property. A warm body does not necessarily a home manager make.
In summary, when considering enlisting the services of a home management
company, you are urged to complete the following:
· Make sure that
the home management company, under consideration, is experienced
and reputable in the market area where the listing
is located.
· Contact agents and homeowners that have used their services in the
past.
· Make sure that the home management company has the proper liability
insurance.
· Make sure that the home management company utilizes only experienced
mature home managers with furnishings that will enhance the appearance
of the property.
· View photos of the furnishings of the proposed home manager.
· Make sure that the home management company researches the credit
of its home managers, as well as requires references.
The purpose of a good home management company is to take problems
away from an already stressed out homeowner and listing agent and
not to add to their problems.
Do a little research on the home management company you choose
to entrust your listing before enlisting their services. You will
not be sorry!
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